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Ray-Ban x LollaPalooza


Clubround launch

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Ray-Ban x LollaPalooza


Clubround launch

videocase

Lollapalooza stage video

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Tap Songs


Claro Music

Tap Songs


Claro Music

 

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Original Click


Volkswagen

Original Click


Volkswagen

 

Background

For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting      Volkswagen original auto parts.

 

Strategy

We looked for some copies of these videos with          a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

 

Results

For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

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Sky TIP


Sky broadcast

Sky TIP


Sky broadcast

#DontMessWithMe


#DontMessWithMe


 

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From the world of fashion


Vogue eyewear

From the world of fashion


Vogue eyewear

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c4 lounge


Citroen

c4 lounge


Citroen