Micheal-Jackson---Indian-thriller---Gangnam-Style---Twilight-Dance-Comedy.gif
giphy-1.gif
SKY-TIP---Inglês-HD.gif
gif_03.gif
Mortein_exorcista_Exorcista_op3A_M1.gif
lage_3.gif
Screen Shot 2015-11-19 at 4.43.56 PM.png
v1.jpg
Micheal-Jackson---Indian-thriller---Gangnam-Style---Twilight-Dance-Comedy.gif

Original Click


Volkswagen

SCROLL DOWN

Original Click


Volkswagen

 

Background

For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting      Volkswagen original auto parts.

 

Strategy

We looked for some copies of these videos with          a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

 

Results

For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

giphy-1.gif

Ray-Ban x LollaPalooza


Clubround launch

Ray-Ban x LollaPalooza


Clubround launch

videocase

Lollapalooza stage video

SKY-TIP---Inglês-HD.gif

Sky TIP


Sky broadcast

Sky TIP


Sky broadcast

gif_03.gif

From the world of fashion


Vogue eyewear

From the world of fashion


Vogue eyewear

Mortein_exorcista_Exorcista_op3A_M1.gif

mortein


The Exorcist

mortein


The Exorcist

lage_3.gif

Havaianas


Special Collection

Havaianas


Special Collection

Havaianas | Special Collection A Trip Through Brazil

Layout Studies

Screen Shot 2015-11-19 at 4.43.56 PM.png

c4 lounge


Citroen

c4 lounge


Citroen

v1.jpg

Cavalete Parade


Cavalete Parade


 

The Context

When the election times arrives in Brazil, all cities turn into a mess with candidates advertising material thrown everywhere. The "cavaletes" were the worst    of all, because they didn't respect the laws, standing  in sidewalks, ruining public gardens making everyone pissed with all the politicians. 

The idea

Use the law to fight the abuses. With the brazilian constitution under our arms we invited people to:

1- If you find a Cavalete disrespecting the law remove it and take it home

2- Make your art. 

3- Bring your cavalete to the exhibition

 

Brazil before Cavalete Parade

Brazil after Cavalete Parade

Media